By Issam Gharios – Co-founder, Coach Sensai
Jun 23, 2025
I was recently asked, “Is Coach Sensai a digital transformation company?”
I was caught off guard. Not because it was wrong, I just hadn’t thought of it that way.
We’ve heard “digital transformation” so much over the past decade that it’s become the default transformation. After some thoughts I realized that both Digital Transformation and AI Transformation are about digitizing existing processes. But AI does it intelligently with autonomous capabilities.
And that’s exactly what we’re doing with Coach Sensai.
From Digital to Intelligent
In the early 2000s and 2010s, digital transformation meant moving from:
Paper to Jira.
Conference rooms to Zoom.
Spreadsheets to dashboards.
Those moves were necessary. But they were just infrastructure. They digitized the surface—but didn’t fundamentally change how people work.
AI is different. AI doesn’t just record or report. It understands. It suggests. It adapts.
I managed 100+ teams over my career and they were all different, their approach to anything was different, that is where AI will shine.
Why AI-Transforming Delivery Matters?
Software delivery is complex and deeply human.
Teams juggle planning, standups, sprints, meetings, reviews, retros, and constant change. Every tool captures a piece of the puzzle, Jira, GitHub, Slack, Zoom, Retrium etc… but no one has the full picture.
That’s where Coach Sensai comes in.
We’re not just logging delivery activity, We’re analyzing it in real time.
We’re not just visualizing data, We’re surfacing blockers before they become failures.
We’re not just reporting, We’re coaching people inside their workflows, not after the fact.
This is what AI transformation looks like in delivery:
Intelligent standups, not status reports
Smart retros, not rehashing old tickets
Contextual risk flags, not buried dashboards
Coaching in the moment, not after the sprint is over
Are We a Digital Transformation Company?
NOPE - we’re not digitizing old workflows.
We’re AI-transforming the way software is delivered. We’re meeting engineers where they are - in Slack and Teams - and helping them deliver smarter, faster, and with less friction.
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